Learn how off-game engagement together with in-game quests can keep gamers active during off-peak hours, increasing daily active users and maximizing revenue potential for game owners.
Every game owner knows that there are times when player activity dips—these are the off-peak hours when it can be difficult to maintain player interest. Downtime is a natural part of any gaming community, but it represents a missed opportunity for growth and engagement. Studies have shown that engaging players during off-peak hours can boost revenue by up to 20%. How can game owners turn these quiet periods into moments of value for both players and their bottom line?
Games like Among Us and Fall Guys have highlighted how social engagement outside the core gameplay can maintain and even boost a game's popularity. With platforms like Discord becoming integral to how players communicate, there is an opportunity for game owners to bridge gameplay with community-driven activities, ensuring that players stay connected even when they're not actively playing.
Discord has become one of the primary channels for gamers to interact, with over 227.7 million monthly active users as of 2024, reflecting a 16.05% year-over-year growth. By leveraging this platform, games can create an ecosystem where players are continually engaged. Community servers, discussion threads, voice chats, and special games and p2p engagements are some of the ways that games like Valorant and Apex Legends keep players coming back, even during non-peak gaming hours.
Consider the example of community-driven quizzes or small mini-games hosted on Discord. These activities serve as a reminder of the game, keeping excitement alive and encouraging players to return to the main game. For instance, a trivia event related to game lore or community challenges that involve creating the best in-game content can keep the interest of players and provide value beyond just gameplay.
Maintaining consistent engagement during off-peak hours is crucial for a game’s success. Studies indicate that games that maintain an active presence through external platforms like Discord see a noticeable increase in daily active users (DAUs). A 2022 study by GameAnalytics found that active engagement outside of core gameplay could boost DAUs by as much as 25%.
By turning Discord into an extension of the game, developers are able to encourage interactions that lead to increased loyalty. This loyalty often translates to more in-game spending, as players feel a deeper connection to the game and its community. Whether it's acquiring exclusive Discord-only items or participating in cross-platform events, these activities encourage players to stay invested.
The future of game engagement will increasingly rely on integrating tools that bridge social interactions with gameplay. Expanding features like Discord integration, offering deeper community activities, and keeping the conversations alive during off-peak hours will become essential for game owners. In a rapidly evolving industry, the ability to maintain interest beyond gameplay will separate successful games from the rest.
Explore our collection of 200+ Premium Webflow Templates